Founded by optical pioneer, Richard Golden, SEE was Golden’s vision of the future of eyewear circa 1998. Sparked by the idea of creating a unique brand and frustrated by the high cost of licensing existing brands, Golden’s goal was to create a collection of high quality, leading edge eyewear at an affordable price so people could create a “wardrobe” of glasses. The creation of a boutique free of locked cases was an entirely new concept in optical retailing and had never been done. Golden wanted SEE to be a fun and inviting place for people to shop, a place where they could buy two to three pairs of compliment inducing glasses without paying an absurd price to have some designer’s name printed on the inside of the frame.
SEE works with the most creative artisans worldwide. By collaborating on the design, sourcing, and development of SEE's exclusive and original collection directly with the worlds most innovative frame makers, SEE is able to bring true value to the customer.
Mission: Our mission is to work with passion, purpose, and focus to solidify our standing as the leader in changing the way people purchase eyewear. We don't want to be the biggest player in the game, we want to be the best. We will grow aggressively while staying relevant and competitive.
Long story short- We will stay true to our "Hip without the Rip" promise. Delivering high quality, high fashion eyewear at an incredible value in our fun and unconventional way while spreading goodwill.