Paid Search Analyst

  • Curaytor
  • Remote
  • Apr 14, 2021
Full time Marketing

Job Description

The Paid Search Analyst is responsible for overseeing the paid search strategy, execution, optimization and performance for all clients in Curaytor’s Advanced PPC program. Requiring analytical, strategic, and creative thinking, the goal is to ensure all campaigns have the highest possible ROI. This position will manage the full life cycle of the account, from building and expanding long-tail keywords, performance tracking and optimization, landing page creation & testing, creative expansion and testing, and reporting.

Core Duties & Responsibilities

  • Analyze keyword performance
  • Write, launch and track ad copy to improve ad rank and decrease CPC
  • Create landing pages to improve ad relevance. Brainstorm & test landing page experiences that will improve conversion rate
  • Manage and test bid strategies to decrease CPL of campaigns
  • Identify optimization opportunities to decrease CPC and improve traffic quality
  • Generate campaign performance reports and strategic recommendations 
  • Budget management
  • Maintain a portfolio of up to 100 accounts, with regular (monthly) account reviews - more frequently if the account is underperforming
  • Identify opportunities to incorporate tools and techniques into your workflow in order to improve efficiency
  • Develop comfort with a custom, Python-based automation script that we use to launch accounts
  • Stay up to date with PPC trends and product update
  • Ensure that PPC best practices are being followed on all accounts
  • Work on other special projects as needed

Education and Experience:

  • Bachelor’s Degree in Marketing, Business or related field
  • Google Ads Certification required
  • 1-3 years of experience managing campaigns in Google Ads

Knowledge, Special Skills & Qualifications:

  • Well-versed in principles of search engine marketing (SEM)
  • Strong analytical skills with a proven ability to extract actionable learnings from data
  • A self-learner with good time management and problem-solving skills
  • Exceptional organizational ability and attention to detail
  • Ability to juggle a large number of tasks
  • Proficient in Google Suite
  • Willingness to work independently and as a team player
  • Comfort with database structure and SQL is a strong plus
  • Experience coding in Python is also a plus

Compensation & Perks:

  • Competitive salary commensurate with experience
  • Generous benefit package including medical, dental, vision, life insurance, disability, and paid holidays
  • 401(k) with employer match
  • Unlimited paid vacation days
  • Flexibility to work remotely

Curaytor is an Equal Opportunity Employer.